Now, more than ever, the stand a company or executives take in the wake of difficult times can determine their future.

Shareholders are no longer the only concern and parachute clauses for senior managers may not be enough to guarantee a safe landing when things go wrong.
Many executives and companies have taken a responsible approach to dealing with the challenges of business in a stakeholder-driven world - with several key lessons learned along the way.

Christopher Moreno will explore how ethics can play a significant role in the opinions of a media-driven public, and he will ask several questions, such as: Are you capitalizing on the ethical practices that are already a part of your company or client's operations?